AI search optimisation makes your work easier for answer engines such as ChatGPT, Claude, Gemini and Perplexity, and for search engines, to find, cite and describe correctly.
What is AI search optimisation?
More people now get answers from AI assistants instead of a list of search results. AI search optimisation structures your website and content so those answers are more likely to cite your research, and to describe it correctly.
Key facts
- Covers
- Answer-engine optimisation (AEO), generative-engine optimisation (GEO) and SEO
- Engines
- ChatGPT, Claude, Gemini, Perplexity and search engines
- Deliverables
- Recommendations, content structure and team guidance
- Who it’s for
- Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.
What do AEO, GEO and SEO mean?
- AEO: answer-engine optimisation, so AI assistants cite your work in direct answers.
- GEO: generative-engine optimisation, so generative AI tools describe your work accurately.
- SEO: search engine optimisation, so your pages rank in traditional search.
Where should we start?
A media audit, and in select sectors, like air quality, a media monitoring report (the Triple Media Pulse report), which shows which organisations AI answer engines cite for the questions that matter.
Who is it for?
Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.