What is qualitative media analysis?
Numbers show how often you appear. A qualitative review shows whether the story landed. An experienced newsroom editor analyses your content the way an audience would, and tells you what is working and what could work better. It is done at the start, before any other work begins.
Key facts
- Reviewed by
- An experienced newsroom editor
- What it looks at
- Framing, clarity, headlines, formats and spokespeople
- Sources
- Press coverage, social media and your other content, as it stands
- Deliverables
- An assessment with practical suggestions, in order of priority
What do we review?
- Framing: whether your work is presented the way you intend.
- Clarity: whether a non-specialist can follow it.
- Headlines and hooks: whether they earn attention.
- Formats: whether the format suits the platform and audience.
- Spokespeople: who speaks for you, and how well it comes across.
Who is it for?
Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.