What is the Triple Media Pulse report?
The Triple Media Pulse report is an audit of how your organisation appears in three places: select press coverage, social media and AI answer engines such as ChatGPT, Claude and Perplexity. It brings all three into one report, with a baseline, the gaps and clear priorities.
It is the first step of a Media Audit from NextClimate Media, built for organisations working on climate, air quality and sustainability.
Key facts
Triple Media Pulse report at a glance
- Channels covered
- Press coverage, social media and AI search
- What it measures
- Coverage, reach, framing, engagement, share of conversation, AI citation and accuracy
- Deliverables
- One combined report, a one-page summary, prioritised actions and a baseline for tracking
- Who it’s for
- Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies
- How it is offered
- As part of a wider engagement
Why measure press, social media and AI search together?
Because audiences no longer find stories in one place. A journalist reads the press, a funder scrolls LinkedIn, and a policymaker may ask an AI assistant for a quick answer.
Strong work can be well covered in one channel and invisible in another. Measuring all three together shows how your story travels, and where it stops.
What does the report measure in the press?
It measures how often your organisation and spokespeople appear in news coverage, and how that coverage presents your work.
- Volume: how often you’re covered, and in which outlets.
- Reach: the audiences those outlets speak to.
- Framing: whether your work is presented the way you intend.
- Spokespeople: who is quoted, and how often.
How is social media visibility measured?
We measure your presence and engagement on the platforms your audiences use, including LinkedIn, YouTube, Instagram and X.
- Presence: where you publish and how consistently.
- Engagement: comments, shares, likes, etc., not views alone.
- Share of conversation: how often your work is part of wider discussion on your topics.
What is AI search visibility, and why does it matter?
More people now get answers from AI assistants instead of a list of search results. If those answers leave your research out, part of your audience never sees it.
- Citation: whether AI answer engines mention your work.
- Accuracy: whether they describe it correctly.
- Gaps: the questions where peers are cited and you are not.
What do you receive?
- One combined report across press, social media and AI search.
- A one-page summary for leadership.
- Actions in order of priority, so you know where to start.
- A baseline you can track against over time.
How does the Triple Media Pulse report work?
- We collect your press, social media and AI search data for the week.
- We compare it with a chosen set of peer organisations.
- We track the trend in monthly and quarterly reports.
- We recommend a course of action, where one is needed.
A week runs from Monday to Sunday. Your weekly report reaches you by the following Wednesday.
- Reporting period
- One week at a time, with monthly and quarterly trend reports
Who is the Triple Media Pulse report for?
Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies. It is useful before you plan a year’s communications, especially ahead of a major report or launch, events, conferences, policy meetings or setting communications KPIs.