Training & StrategyNewsroom skills, built into your team.
Newsroom-as-a-Service: the useful habits of a newsroom, built into your team, starting with video. Spot the story, keep it accurate, tell it clearly, meet the deadline. The work continues after we leave.
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The problem
Strong evidence deserves a steady routine.
Most climate organisations have the research. What turns it into regular, watchable stories is routine: someone finding the story, planning around the calendar, and publishing on time. We help your team build that routine, then step back. You own your story, and our job is to help your team tell it.
What the training covers
Train the whole team, plan the year, or coach the people who speak for you.
Video content training
Video-first training: finding the hook, storyboarding, and producing to a deadline. The aim is content that people watch, share and talk about.
About video trainingSocial & digital media training
Training that equips your communications team to plan, write and publish for social platforms, newsletters, podcasts and blogs, and to judge the result by comments and shares, not views alone.
About social media trainingExecutive media training
Mentoring and leadership coaching for the scientists, founders and directors who speak for your organisation.
About executive trainingContent strategy & calendar
A content pipeline: planning, workflow and review, with a calendar built around pollution season, monsoon, heatwaves and key events.
About content strategyAI search optimisation
We structure your website and content so that AI assistants and search engines can find and cite your research (Answer engine optimisation AEO alongside GEO and SEO).
About AI search optimisationFrequently
asked questions
Can’t find your answer? Get in touch.
Anyone who speaks for your organisation, such as scientists, founders and directors, and the communications team that produces your content.
Yes. That is the point of Newsroom-as-a-Service: the useful habits of a newsroom, from finding the hook to storyboarding and producing to a deadline, are built into your team so they keep running after our engagement ends.
Yes. Video is at the centre of our training: from the brief for a video, to storyboarding, shooting and editing to a deadline, reviews before it is posted, so your team makes content people don’t just view but engage with – like, share, comment and so on.
Yes. It starts from an assessment of your current content and, where available, your media monitoring reports.
Yes. We build content calendars around key events, so your content is ready when audiences are paying attention.
Yes. We offer mentoring and leadership coaching, including executive media training for the people who speak for your organisation.
It depends on your team and goals. Programmes range from focused workshops to longer engagements with follow-up mentoring. We agree on the format and timeline before we start.
Build a newsroom that outlasts us.
Book a call to talk about your team and the people you want to reach.
Book a call