NextClimate Media

Social & Digital Media Training for In-House Teams

Hands-on training that builds on your team’s skills in planning, writing and publishing for social platforms, newsletters, podcasts and blogs. It starts from evidence: an assessment of your current content and, where available, your media monitoring reports.

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What does the training cover?

  • A content pipeline with clear review and sign-off steps.
  • Strategy and content for each platform, like LinkedIn, YouTube, Instagram and X.
  • Newsletters, podcasts and blogs.
  • Analysing audience metrics: comments, shares, likes, etc., not views alone.

Key facts

Channels
LinkedIn, YouTube, Instagram and X, plus newsletters, podcasts and blogs
Approach
Newsroom core skills and workflow, built into your team
Deliverables
A trained team, a content pipeline and a way to review results
Who it’s for
Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.

How is this different from hiring an agency?

No agency should speak for you. We equip your team to run its own channels, so the skills stay with you after the engagement ends.

Who is it for?

Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.

Frequently
asked questions

Can’t find your answer? Get in touch.

Anyone who speaks for your organisation, such as scientists, founders and directors, and the communications team that produces your content.

Yes. That is the point of Newsroom-as-a-Service: the useful habits of a newsroom, from finding the hook to storyboarding and producing to a deadline, are built into your team so they keep running after our engagement ends.

Yes. Video is at the centre of our training: from the brief for a video, to storyboarding, shooting and editing to a deadline, reviews before it is posted, so your team makes content people don’t just view but engage with – like, share, comment and so on.

Yes. It starts from an assessment of your current content and, where available, your media monitoring reports.

Yes. We build content calendars around key events, so your content is ready when audiences are paying attention.

Yes. We offer mentoring and leadership coaching, including executive media training for the people who speak for your organisation.

It depends on your team and goals. Programmes range from focused workshops to longer engagements with follow-up mentoring. We agree on the format and timeline before we start.

View all FAQs

Related Training & Strategy services

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Video content training

Video-first training: finding the hook, storyboarding, and producing to a deadline. The aim is content that people watch, share and talk about.

About video training

Executive media training

Mentoring and leadership coaching for the scientists, founders and directors who speak for your organisation.

About executive training

Content strategy & calendar

A content pipeline: planning, workflow and review, with a calendar built around pollution season, monsoon, heatwaves and key events.

About content strategy

Build a newsroom that outlasts us.

Book a call to talk about your team and the people you want to reach.

Book a call