Content strategy and an editorial calendar give your team a plan for what to publish, when and where, built around the moments when your audiences are paying attention.
What is included?
- An editorial strategy matched to your audiences and goals, and based on evidence from your current content and media reports.
- A content calendar.
- A content pipeline your team can run: planning, workflow and review.
- Format and platform guidance: what to make for YouTube, Instagram, LinkedIn and X.
Key facts
- Planning horizon
- Seasonal and annual calendars
- Built around
- Pollution season, monsoon, heatwaves, launches and events
- Deliverables
- Editorial strategy, content calendar and workflow
- Who it’s for
- Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.
Why plan around the climate calendar?
Audiences pay most attention to air quality, climate change, heat, rainfall and renewable energy when they are living through them. Planning ahead means your evidence is ready when the news turns to your topic, not a week later.
Who is it for?
Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.