Executive media training prepares your leaders and experts for interviews, panels and on-camera moments, so they explain complex work clearly and keep to the point.
What does executive media training include?
- Interview preparation for print, broadcast and podcasts.
- On-camera practice with feedback from a senior newsroom editor.
- Turning complex research into clear, quotable messages.
- Handling difficult questions.
- Ongoing mentoring and leadership coaching.
Key facts
- Led by
- A senior editor with three decades of digital-first broadcast newsroom experience
- Participants
- Leaders, scientists and spokespeople
- Format
- One-to-one or small-group sessions
- Who it’s for
- Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.
Why train spokespeople?
Journalists quote the experts who explain things clearly. Well-prepared spokespeople get your evidence into coverage, and are more likely to be called again.
Who is it for?
Research institutions, think tanks, NGOs, businesses, start-ups, funders and government agencies.