In the age of hyper-social media, are communications about crucial issues—like climate change—getting drowned out?
- Just over a third of the world’s population access YouTube every month.
- Globally, people average 6 hours and 40 minutes of screen time daily.
- Around 54.3% of YouTube users are between 18 and 34 years old.
News and Content
In the corner of the vast media tent at COP29 in Baku stood a room labelled Content Creator Studio. Its presence blurred the divide between news and content.
To several news puritans, ‘content’ is unseemly. However, the blurring of these lines is inevitable given how rapidly news consumption continues to change. Much of this is now via video on social media consumed on mobile devices. Compounding this, trust and interest in the news are declining.
